This article is concerned with decentralized network structures. Emphasis is placed on their matrix, i.e. the system of ideological attitudes, values, myths, behavioral norms, and tacit knowledge that is exemplified by software development techniques in the networks of IT specialists. The knowledge exists at the level of the whole network and is not completely accessible to each individual network member. The advent of digital technology is currently giving a new impetus to the development of decentralized cooperative structures. Of paramount importance are the mechanisms of non-hierarchical behavioral coordination that operate in network structures. Special attention is to be given to psychological techniques that secure the dominance of group-level goals, values and creative processes over the individual behavioral trends of network members. Such techniques that involve subconscious brain modules can be facilitated by regulatory social structures, referred to as social chaperons. Promoting the chaperons’ optimal functioning and enhancing their soft guiding and stimulating influence could be the mission of a novel social institutions including the Committee for Promotion of Network Structures, the Research Institute for Network Structures, state-supported counseling bodies for network developers, and public network associations. These innovative state-level bodies should aim to (i) legalize the status of decentralized cooperative network structures, (ii) optimize their organization and (iii) harmonize their interaction with non-network structures such as centralized hierarchies, including the “President’s vertical” power structure and local bureaucratic structures, as well as quasi-market structures.
The development of network society (the network revolution) in the present-day world necessitates the establishment of networked regulatory organizations that can exert a positive influence on this process. They represent analogs of biomolecular chaperons that function in the living cell. Such social chaperons can design optimal scenarios of the network revolution. They can take account of various possible organizational options (paradigms) of network structures. Chaperons can creatively use paradigms that function in biological systems ranging from unicellular organisms to schooling fish, social insects, and apes. Social chaperons can contribute to their implementation using the whole spectrum of possible strategies of promoting expedient network scenarios and convincing political leaders and government regulators of their importance for humankind.