The key factor determining the victory in the battle for the future is not the territory, not the army and not the volume of financial, material and intellectual resources being involved. The key factor of the victory is cognitive programming of subjective reality: mass-individual adjustment of the semantic interpretation of the existence goal and life success to form the material future through self-adjustment of the surrounding subjective reality to the “image of Victory” in cognitive perception of oneself and the surrounding material, virtual and imaginary individual world. Special urgency is acquired by this factor in conditions of building a “digital economy”. The basis of such mechanisms constitutes noomonitoring as a tool for making a “cognitive snapshot” of subjective reality, forecasting, planning and metaprogramming on its basis the “image of Victory” by forming in groups of individuals new knowledge about themselves and the surrounding world, as well as the structure of ideological and professional patterns for interpreting surrounding reality and its subsequent correction within the personal management while developing and implementing management decisions of individuals and groups as a basic reference point for managing groups of interrelated people, machines, technical, including information, systems and natural objects.
Digital technologies are gradually becoming an integral part of each sphere of everyday life for citizens and economic entities of the Russian Federation. This opens up enormous opportunities for creating new and modernizing the existing industries, for high-tech level of interaction between society and state authorities, for increasing Russia’s competitiveness in the world market, and ultimately — for preserving and consolidating the information sovereignty of the Russian state. Digital transformation may cause a new variant of economic relations (Digital economy), a new level of relations between society and the state (Digital government), creation of high-tech infrastructure (Digital space). It seems that the most important goal of the next stage of the Russian Federation’s development could become creation of a Digital society.
IT is the fastest growing sector of the economy, where information is the product: description of technologies, software and services, digital multimedia material, e-books, patents, etc. Payment systems also represent a kind of information. If previously the period of technological structures change constituted hundreds of years, now it happens during one person’s life. Gartner company conducted a survey and published the list of priority directions of IT development in 2017: artificial Intelligence and deep learning; intelligent applications; intellectual things; virtual and augmented reality; digital counterparts (dynamic program models of real objects and systems); blockchain (cryptocurrency) and distributed expenses book; conversational systems; network applications and architecture; digital platforms; adaptive security architecture.
In the recent annual Message of the Russian Federation President to the Federal Assembly he repeatedly addressed the sphere of information technologies and defined the digital economy development as an essential condition to ensure the country’s independence. In an interview with the parliamentary columnist of the “ES” magazine Valentina Nikolskaya, Chairman of the State Duma Committee on Information Policy, Information Technologies and Communications Leonid L. Levin told about new laws in the field of information technologies, peculiarities of the state’s interaction with printed media. In the conversation he also touched upon the legal gap, regulating rapid prevention and spreading in Internet the information on potentially dangerous psychoactive substances.
In the context of rapid changes in society everything is transforming — the workforce structure, business processes, management techniques and forms of organization, the nature of creativity and assets structure, property rights. With simultaneous reduction in the period of innovation cycles, there is an urgent need for establishing the institute of experts-drivers along with the institute of patent attorneys. Namely experts-drivers will have to lead coordination of the whole complex of interdisciplinary problems: organizational, legal, psychological, investment, economic and others. Such organizational-legal form may be called the institute of super-drivers as an interdisciplinary tool for managing innovation reality of society. Institute of super-drivers, including patent attorneys, will allow inventors and entrepreneurs to overcome many barriers of complexity in their way from concept to realizing idea in the form of a useful product. Also crucial is the opportunity and prospects of collective intelligence development through forming “smart fields”, which contain the innovative potential of the future society.
Impact of the scientific-and-technological advance on the modification of commercial variety of goods and organization of forms and methods of trade is one of the most important conditions for the market environment change. The study of the situation in the field of trade in goods and services via the Internet made by the European Commission (the EC) revealed significant problems hampering the industrial development, innovation and further European integration. To remedy the situation, the EC proposed to provide better access for consumers and businesses to online goods and services across Europe. This is one of three pillars envisaged by the Digital Single Market Strategy for Europe. The task is carried out through developing rules of conducting cross-border e-commerce to make it easier, ensuring a more efficient and affordable parcel delivery, preventing unjustified geo-blocking of access to goods and services, providing better access to digital content with parallel improving European copyright framework, reducing VAT related burdens. Measures proposed by the European Commission are to be implemented in 2015-2016.
The authors of the article examine the place of the world telecommunications industry in the process, called “Industry 4.0”. The article also considers the main technology trends within the industry. On the basis of experts’ opinions survey the authors conclude that the major trend in telecommunications field is the development of 5G networks and commercial distribution of SDN and NFV technologies. The basic tendencies of economic development of the global market largest players and the situation in the Russian telecommunications market are considered.