Business Model: History of the Term and Variants of its Understanding

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Business Model: History of the Term and Variants of its UnderstandingBusiness Model: History of the Term and Variants of its UnderstandingBusiness Model: History of the Term and Variants of its UnderstandingBusiness Model: History of the Term and Variants of its UnderstandingBusiness Model: History of the Term and Variants of its Understanding

Article recalls the history of appearance and development of the “business model” concept since the 50s of the last century. Separately is presented classification of the “business model” concepts existing today among foreign management theorists. Based on the analysis of the comprehension varieties of this term the definition that transmits its fundamental meaning is set forth.

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